Uniqlo Lucky Line Campaign

Uniqlo Lucky Line Campaign is a campaign which can apply using twitter.
To apply the campaign everyone have to enter their twitter account, people who do not have twitter account have to create twitter account.

1. Apply the campaign by entering twitter account and password
2. Write in the tweet which will be shown at own twitter time line
3. Automatically, your waiting No. and campaign link will be sent to your twitter
4. Campaign present is Orginal T-shirts for 260 people and 1000yen(about $10) coupon for one in 26 applicants.
5. People who won the present will receive direct message of twitter from Uniqlo.

This is a major campaign using twitter totally and it is applied from many twitter user. By using twitter, Uniqlo can advertise their campaign easily and widely, and directly to consumer. Twitter is just getting major in Japan recently, this campaign is something reflects the trend. Icon picture is the image of person waiting in the line. This icon can download after the application and get the waiting No. Other picture is the image how do the campaign can be seen in the Twitter(japanlovesu). Funny and new type of campaign.japanlovesu Blog